It’s been just over 12 months since we announced we had been awarded a Lotterywest grant for internal capacity building and resource development. The grant is aimed at expanding our scale, and improving our efficiency and effectiveness, setting up the Foundation for a successful future. A future where we can progress our Priority Projects and continue our work educating visitors and encouraging them to care for and appreciate Rottnest Island.
While there are still some exciting developments on the horizon, we’re proud to share some of the key milestones we’ve already achieved.
Our first priority was the creation of a Cohesive Narrative Document. This resource tells the story of the Rottnest Foundation; who we are, what we are doing, and what we aim to achieve for Wadjemup /Rottnest Island. Significant time, research and consultation went into getting it right, including conversations with the people and organisations who share our commitment to the island. The result is a clearly articulated narrative that now underpins everything we do.
The Cohesive Narrative Document is the cornerstone for our capacity building work. It has already shaped three important outcomes:
Our Fundraising Document. Drawing directly on the narrative, this modular document showcases the Foundation, our history and our vision for the island’s future. It can be customised for different audiences, helping us share our story and seek support for our Priority Projects. Take a look: Fundraising Document.
Our new brand. As the narrative took shape, it became clear that refreshing our brand and logo was necessary. A new brand would speak to who the Foundation is today and, importantly, where we are heading. It was designed to help us build connection, inspire community support, and raise funds for our projects. Although it sat outside the scope of our Lotterywest grant, the Foundation chose to invest in the new brand from our own resources, to ensure the outcomes of the Capacity Building Project and our ongoing work have the greatest impact.
Our website. The narrative provides the basis for our website redevelopment, informing much of the content and the structure of the new site.
Strengthening community engagement is at the heart of this work. A clear story makes it easier for visitors, volunteers, supporters and the wider Western Australian community to understand what we do, see where they fit, and get involved in caring for Rottnest Island.
We are excited to share that the next phase of the Capacity Building Project will be our website refresh and the integration of a new CRM. Work is already underway, and we hope to share this with you by the end of the year.